“Samsung True North Tunes” Contest

1. Entry Date

The Contest entry period begins at 12:00:01 a.m. Eastern Standard Time (“EST”) on Friday, March 20, 2026 and ends at 11:59:59 p.m. EST on Friday, May 15, 2026 (“Contest Entry Period”). The Contest will be divided into three (3) phases, as outlined in Section 4 of these Contest Rules.

2. Eligibility

The Contest is open only to legal residents of Canada who are nineteen (19) years of age or older and who are not currently signed to a music label and/or publisher (either as an individual artist, as a member of a Band (defined below) or any other form of musical group). Employees of the Sponsors, not-for-profit organizations that are supporting the Sponsor with the promotion, and each of their respective parents, affiliates, subsidiaries, advertising and promotion agencies, retailers, distributors and suppliers (collectively the “Contest Entities”), and the immediate families (spouse, parents, children and siblings and their respective spouses, regardless of where they reside) and individuals living in the same households of any of the foregoing individuals, whether or not related, are ineligible to participate or win a prize. The Contest is subject to all applicable federal, provincial and local laws and regulations.

For the purposes of this Contest, you can enter as: (i) an individual; or (ii) as part of a group (a “Band”) consisting of two (2) or more eligible participants. The same eligible individual cannot: (i) register as both an individual and as part of a Band; and/or (ii) be a member of more than one (1) Band. To participate as a Band, your Band must designate one (1) eligible Band member to submit all required information in the Contest (a “Representative”). Such Representative must have the unencumbered authority, authorization and permission from the other member of the Band (during the Contest Period, at the time of participation and prize fulfillment) to: (i) upload the submission and provide to Sponsor any and all other required information that relates to the Band member for the purposes of administering the Contest in accordance with these Rules; (ii) participate in the Contest on behalf of the Band member; (iii) grant to Sponsors, on behalf of the Band member, all rights, permissions and authorizations set out under these Rules; and (iv) legally bind the Band member – including, without limitation, to these Rules and to any other required documentation as contemplated in these Rules.

By entering the Contest, each participant (whether entering as an individual or as a member of a Band) hereby understands, acknowledges and agrees:

• that they have read, understood, and agree to be bound by the Official Contest Rules & Regulations;
• that the Music Performance (defined below) including the video and the master recording and composition contained therein and any other materials submitted (collectively, the “Submission”) is wholly original to the Eligible Participant (and if applicable, to the Band) and the Eligible Participant has obtained all necessary rights in and to the Submission including, without limitation, the express written consent from every member of the Band and any other identifiable person who appears in the Music Performance); and
• that they have read, understood and agreed to the collection of their personal information, in accordance with Samsung’s Privacy Policy.

IMPORTANT GRANT OF RIGHTS – By entering the Contest each eligible participant (on their own behalf and if applicable, on behalf of all members of the Band) grant to Samsung and all other Contest Entities (and any other party authorized by the Contest Parties), the exclusive irrevocable, fully paid up, royalty free, worldwide rights, license and permission, for a period of two (2) years to reproduce, copy, publish, broadcast, disseminate, display, modify, edit, make available, synchronize with other content and materials, communicate to the public, on all media, and otherwise use, all content and material created, provided, submitted or furnished by the participant (and if applicable, a Representative and/or member of the Band) in connection with this Contest, including, without limitation, each participant’s Submission, Music Performance and Live Performance Video (collectively, the “Contest Materials”).

Participants who adhere to the criteria in this Section 2 of the Contest Rules shall be referred to as “Eligible Participants” or “Artists”.

3. General Conditions

PRIZE NOTE: All “Prizes”, defined as the Top 100 Finalist Prizes, Top 20 Finalist Prizes, and Grand Prizes as defined in these Contest Rules, will be awarded to the winning Artists. Winning Artists will be responsible for all taxes, if any (including federal, provincial and local taxes) and other costs and expenses associated with the acceptance and use of a Prize (or any portion thereof) not included with the prize as awarded.

All Prizes awarded pursuant to this Contest are awarded “as is” with no warranty or guarantee, either express or implied, by Sponsors except for any manufacturer’s warranty accompanying the Samsung products. Selected contestants/finalists/winners may not substitute, assign or transfer Prize or redeem Prize for cash, but Sponsors reserve the right, at its sole discretion, to substitute the Prize (or any portion thereof) with one of comparable or greater value (as determined by the Sponsors in its sole and absolute discretion). Many of the Prizes do not have a corresponding approximate retail value (“ARV”) as the Prize is an experiential opportunity that is not commercially available and has no established market value. Where the ARV of a Prize is indeterminate due to its experiential nature, the Sponsors will make best efforts to provide a prize of a similar nature and quality, as determined in their sole and absolute discretion and in the event that the Sponsors cannot award a prize of similar nature and quality, the Sponsors shall select an alternate prize in their sole and absolute discretion.

Prizes will be awarded to the selected contestants and Representatives for the benefit of the applicable selected contestants/finalists/winners. Selected contestants/finalists/winners will be responsible for any expenses associated with acceptance and use of the prize except as expressly stated in these Official Rules. All Prize details are at the sole discretion of the Sponsors.

Notwithstanding anything contained herein, Sponsors reserve the right to not award all Prizes or advance fewer entries for any phase of the Contest if, in its sole discretion, it determines it has not received a sufficient number of qualified eligible entries.

IF YOU ARE A SELECTED CONTESTANT/FINALIST/WINNER, YOU MUST, BEFORE BEING DECLARED A WINNER OR ELIGIBLE TO PROCEED TO SUBSEQUENT ROUNDS OF THE CONTEST: (i) Agree to and sign the Artist Submission and License Agreement as provided to you by the Contest Entities which, among other things: (a) confirms the grant of rights to Samsung and to any other party authorized by Samsung with respect to the Submission, as set out above; (b) releases the Released Parties from any and all liability in connection with this Contest and/or Samsung’s (and any party authorized by Samsung) use of the Submission; (c) agrees to indemnify the Released Parties against any and all claims, damages, liabilities, costs, and expenses arising from use of his/her application information or any portion(s) thereof and/or from their participation in the Contest or any portion(s) thereof; and (d) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest or TNT and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsors in perpetuity throughout the world in any manner or medium whatsoever, including print, broadcast or the internet; (ii) correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill testing question; (iii) complete all required forms and contracts provided as necessary by the Sponsors in regards to the different Prizes as detailed in these Contest Rules, and (iv) in the Sponsors’ sole discretion, execute and deliver to the Sponsor within the time specified by the Sponsor the “Waiver”, confirming your compliance with these Rules, acceptance of the applicable prize as awarded without substitution, and releasing the Sponsors, its affiliates and related third parties, advertising and promotional agencies, and each of their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns (collectively the “Released Parties”) from any liability in connection with this Contest, your participation therein and/or the awarding and use/misuse of the applicable prize or any portion thereof. All required documents must be executed and returned prior to receiving a prize.

4. How to Enter and Contest Phases

I) Phase One – Entry Submission

All information inputted into the Entry Form including the Music Performance shall be referred to as “Participant-Generated Content” or “Entry” herein.

Before submitting the Entry Form, Eligible Participants must accept and check off the following disclosures:

• I have read, understood, and agree to be bound by the Official Contest Rules & Regulations.
• The song (including the master recording and the composition), the video, and any other materials that I have submitted (collectively, my “Submission”) is wholly original to me (and if applicable, to my band) and I have obtained all necessary rights in and to my Submission including, without limitation, the express written consent from every member of the band and any other identifiable person who appears in the video.
• By clicking, I (on my own behalf and, if applicable, on behalf of all members of the band) grant to Samsung and to any other party authorized by Samsung, the exclusive irrevocable, fully paid up, royalty free, worldwide rights, license and permission, for a period of two (2) years to reproduce, copy, publish, broadcast, disseminate, display, modify, edit, make available, synchronize with other content and materials, communicate to the public online and on social media and otherwise use my Submissions, in whole or in part (as is or as may be edited) and any materials based upon or derived therefrom.
• I understand that I have read and agree to Samsung’s Privacy Policy.

Requirements for Participant-Generated Content:

Participant-Generated Content may not contain, as determined by the Sponsor, in its sole discretion, any content that:

• Is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, orientation, identity, religious, professional or age group; profane or pornographic; contains nudity;
• Promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
• Is obscene or offensive; endorses any form of hate or hate group; appears to duplicate any other video submission;
• Defames, misrepresents or contains disparaging remarks about other people or companies;
• Contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others;
• Contains any personal identification, such as but not limited to personal names or e-mail addresses;
• Contains copyrighted materials owned by others (including music, photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media);
• Contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;
• Contains look-alikes of celebrities or other public or private figures, living or dead;
• Communicates messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or
• Violates any law.

Each Submission must be the original work of each Eligible Participant, may not have been previously published, and may not have won previous awards or selected as a winner in any other contest. If the Entry contains any individuals other than the Eligible Participant or Band, the Eligible Participant is responsible for obtaining, prior to submission of the Music Performance, any and all releases and consents necessary to permit the use and exhibition of the Music Performance by Sponsors in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the video (and, if a minor appears in or is identifiable in the Music Performance, from such minor’s parent/legal guardian). Sponsors reserve the right to request proof of these permissions in a form acceptable to Sponsors from any finalist at any time. Failure to provide such proof may render such Entry disqualified from the Contest.

By submitting the Submission, each Eligible Participant acknowledge and agree that the Released Parties do not now or in the future have any duty or liability, direct or indirect, vicarious, contributory or otherwise, with respect to the infringement or protection of any copyright in and to any video submission. Sponsors and their designees shall have the right to edit, publish, use, adapt, reproduce, exploit, modify or dispose of any Entry and all elements of such Entry, online (including on Social Media), in print, film, television, or in any other media now or hereafter known throughout the world.

All Phase One entries must be received by 11:59:59 p.m. EST on Friday, May 15th, 2026 to be considered. Entries will only be accepted in English or French, answers to all questions must be in the form of a statement, and only fully completed entries will be accepted and eligible for entry into the Contest. The decisions of the judges are final and legally binding in all matters relating to this Contest. Limit one (1) Entry per Eligible Participant and their band/group if applicable during Phase One. If multiple Entries are received from the same person or band/group if applicable utilizing multiple email addresses, the judges may use their discretion to select the entry submission and or disqualify the Participant from participation in this Contest. Proof of submitting an entry does not constitute proof of delivery. Entries that are in any way fraudulent, illegible, altered, mutilated or tampered with, in the sole discretion of the Sponsor, will be declared invalid. All Entries become the property of Sponsor #1 and will not be acknowledged or returned.

BY SUBMITTING AN ENTRY, YOU AGREE THAT THE INFORMATION IN YOUR RESPONSES COMPLIES WITH ALL CONDITIONS STATED IN THESE OFFICIAL RULES. THE RELEASED PARTIES WILL BEAR NO LEGAL LIABILITY, EXPRESSED OR IMPLIED, REGARDING THE USE OF THE INFORMATION BY THE SPONSORS. THE RELEASED PARTIES SHALL BE HELD HARMLESS BY YOU IN THE EVENT IT IS SUBSEQUENTLY DISCOVERED THAT YOU HAVE DEPARTED FROM OR NOT FULLY COMPLIED WITH ANY OF THE OFFICIAL RULES.

B) Phase One Judging and Judging Criteria

Every eligible Entry received during the Contest Entry Period will be judged based on the criteria set out below by a panel of qualified judges selected by the Sponsors. The judging panel will consist of 5–7 judges who will be both Sponsor #2 judges and qualified individuals of Sponsor #2’s partners as chosen by Sponsor #2. Judging will begin Monday, May 18, 2026 at 09:00:00 am EST and will conclude on Sunday, June 14, 2026 at 11:59:59 pm EST and be based on the following criteria:

• Artistic Identity
• Unique Sound
• Regional Buzz
• Genre and Diversity
• Visuals and Aesthetic
• Marketability

Each criteria category is scored out of 5, with a maximum total of 30 points available. Subject to verification of eligibility and compliance with these Official Rules, one hundred (100) entries with the highest scores will be deemed Finalists (the “Top 100 Finalists”) and will advance to Phase Two. In the event of a tie, a “tie-breaking” judge (who will be selected by the Sponsors in their sole and absolute discretion) will determine which Entry will be deemed to have obtained the higher score.

C) Phase One Prizing: Top 100 Finalists

There are a total of one hundred (100) Finalist prizes (each a “Top 100 Finalist Prize”) available to be won. Each Top 100 Finalist will win a Top 100 Finalist Prize as listed in the table below:

Travel and accommodations are NOT included with any Top 100 Finalist Prize. Each Top 100 Finalist will also be responsible for obtaining his or her own travel documentation. Each Top 100 Finalist must be available to travel on the dates assigned by the Sponsors for the live performance prize or the live performance prize will be forfeited. The Top 100 Finalist Prizes must be accepted as awarded without substitution and are not transferable, not for resale and have no cash surrender value.

II) Phase 2 – Public Voting Top 20 Winners

A) Public Voting
All Top 100 Finalists’ Live Performance submissions from Phase One will be displayed online at https://truenorthtunesmusic.ca on Monday, June 15, 2026 at 1:00 p.m. EST and will be subject to online voting (“Public Voting”) process to determine the top 20 Artists (“Top 20 Finalists”). Public Voting will begin on or around 12:01:01 a.m. EST Tuesday, June 30, 2026 and end at 11:59:59 p.m. EST on Monday, July 13, 2026 (“Public Voting Period”). The Short List Finalists will be announced on Tuesday, July 14, 2026.

B) Eligible Voters and Process
To participate in the Public Voting process, you must be a legal resident of Canada and nineteen years of age or older (“Eligible Voter”). LIMIT: One (1) vote per person per calendar day (defined as 12:00:01 a.m. EST to 11:59:59 p.m. EST). All voting must originate at https://truenorthtunesmusic.ca during the Public Voting Period.

Sponsors will monitor all votes and have the right at its sole discretion to disqualify votes for any of the following reasons:

• Exceeding a maximum of one (1) vote within one Calendar Day (EST);
• Inappropriate content;
• Trolling or spamming other contestants; or
• Any other behaviour determined by the Sponsor to be a violation of the spirit of fair play.

Use of automatic voting software, artificial intelligence (AI), multiple email addresses or handles to vote multiple times per day, and/or activity deemed by the Sponsors to be contrary to the spirit of fair play is strictly prohibited.

D) Top 20 Selection Criteria
The twenty (20) Top 100 Finalists with the most public votes at the end of the Public Voting Period will be eligible to be declared Top 20 Finalists. In the event of a tie, a “tie-breaking” judge, selected by Sponsors in their sole and absolute discretion, will determine the potential Top 20 Finalists.

E) Phase Two Prizing

All Top 20 Finalists must participate in the Live Performance in order to be eligible to participate as a Top 20 Finalist in Phase 3. Travel and accommodations are NOT included. Each Top 20 Finalist must be available to travel on the dates assigned by the Sponsors or the live performance prize will be forfeited. The Top 20 Finalist Prizes must be accepted as awarded without substitution and are not transferable, not for resale and have no cash surrender value.

III) Phase 3 – Grand Finale Winners

A) Public Voting
All Top 20 Finalists’ Live Performance Videos from Phase Two will be displayed online at https://truenorthtunesmusic.ca/ on Tuesday, July 14, 2026 at 1:00 p.m. EST as well as showcased on Samsung True North Tunes social media pages, and will take part in a second Public Voting process both on the Microsite and on social media to determine the Top 3 finalists (the “Grand Finale Winners”). Public voting will begin on or around 12:01:01 a.m. EST Tuesday, July 28, 2026 and end at 11:59:59 p.m. EST on Monday, August 10, 2026 (“2nd Public Voting Period”). The Grand Finale Winners will be announced on Tuesday, August 11, 2026.

B) 2nd Public Voting Period – Eligible Voters and Process
To participate in the Public Voting process, you must be a legal resident of Canada and nineteen years of age or older (“Top 3 Eligible Voters”). LIMIT: One (1) vote per person per calendar day. All voting must originate on the Microsite or Samsung True North Tunes social media channels during the 2nd Public Voting Period.

Sponsors will monitor all votes and have the right at its sole discretion to disqualify votes for any of the following reasons:

• Inappropriate comment;
• Trolling or spamming other contestants; or
• Any other behaviour determined by the Sponsor to be a violation of the spirit of fair play.

C) Grand Prize Winners Selection Criteria
The Grand Prize Winners with the most public votes at the end of the Public Voting Period will be eligible for the Grand Prize. In the event of a tie, a “tie-breaking” judge, selected by Sponsor, will determine the potential Grand Prize Winners.

Grand Prizes

Travel and accommodations are NOT included with any Grand Finale Prize. Each Grand Finale Winner must be available to travel on the dates assigned by the Sponsors or the live performance and live studio recording prize will be forfeited. The Grand Finale Prizes must be accepted as awarded without substitution and are not transferable, not for resale and have no cash surrender value.

6. Other General Rules

The Contest is governed by the laws of Canada, province of Ontario without regard to its conflict of laws principles with venue in Toronto, Ontario Canada, and all claims must be resolved in the courts of Toronto, Ontario Canada.

As a strict condition of participating in the Contest, Eligible Participants agree: (a) to abide by these Official Rules, and to the decisions of Sponsors and the judges, which shall be final and binding in all respects; (b) to the publication, reproduction and/or other use of their names, cities of residence, statements about the Contest, likenesses, biographical data and all other Contest Assets, by Sponsors, all other Contest Entities and any other party authorized by the Contest Entities, for advertising, promotional and other purposes in any and all media now or hereafter known throughout the world for a period of two (2) years from the conclusion of the Contest at discretion of Sponsors without compensation, permission or notification (except where prohibited by law).

(c) THAT CONTEST ENTITIES (COLLECTIVELY THE “RELEASED PARTIES”) SHALL HAVE NO LIABILITY AND SHALL BE HELD HARMLESS FOR ANY DAMAGE, LOSS OR INJURY TO AN ENTRANT OR ANY THIRD PARTY RESULTING FROM PARTICIPATION IN THIS SWEEPSTAKES OR THE USE OR MISUSE OF ANY PRIZE. PRIZES ARE AWARDED “AS IS” WITHOUT ANY REPRESENTATIONS OR WARRANTIES EXCEPT FOR ANY “IN THE BOX” WARRANTY THAT MAY BE PROVIDED WITH A PRIZE; (d) UNDER NO CIRCUMSTANCES WILL ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANT HEREBY WAIVES ALL RIGHTS TO CLAIM PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR ANY OTHER DAMAGES, OTHER THAN FOR ACTUAL OUT OF POCKET EXPENSES, IF ANY; (e) ALL CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS SWEEPSTAKES, OR ANY COMPENSATION OR CREDIT TO BE PROVIDED, SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; AND (f) ANY AND ALL CLAIMS, JUDGMENTS, AND AWARD SHALL BE LIMITED TO ACTUAL OUT OF POCKET COSTS INCURRED, IF ANY, AND IN NO EVENT SHALL ENTRANT BE ENTITLED TO RECEIVE ATTORNEYS’ FEES OR OTHER LEGAL COSTS OR EXPENSES.

Sponsors are not responsible for: (i) any damage to or loss of a prize that may occur as a result of or in the course of delivery of a prize, (ii) delivery of a prize within a reasonable or specified time, or (iii) any costs associated with the installation or assembly of a prize, if applicable.

By accepting a prize, each Eligible Participant agrees to release and hold harmless Released Parties from and against any damage, loss or injury resulting from the use or misuse of any prize or Released Parties’ use of any rights granted herein. Released Parties are not responsible for lost, interrupted or unavailable network, server or other connections, miscommunications, failed phone, computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, scoring errors or other problems or errors related to participation in the Contest or other errors or problems of any kind whether typographical, printing, human, mechanical, computer, electronic or otherwise relating to or in connection with the Contest, including, without limitation, errors or problems which may occur in connection with the administration of the Contest, the processing or judging of Entries, the tabulation of votes, the incorrect uploading of any video, the announcement of the prizes or in any Contest-related materials or for any damage to your or other person’s computer hardware or software as a result of participation.

Released Parties are not responsible for entries that are late, lost, stolen, incomplete, inaccurate, undelivered, misdirected, garbled or delayed by computer transmissions. Persons found tampering with or abusing any aspect of this Contest or who are in violation of these Official Rules as solely determined by the judges will be disqualified and all associated entries will be void. Every submission must be manually entered by the individual participant and repetitive automated electronic submission of entries is specifically disallowed.

In the event of a dispute regarding who submitted an entry, entries will be deemed to have been submitted by the authorized account holder of the telephone number submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned a telephone number by a telephone service provider or other organization that is responsible for assigning telephone numbers. You may be required to provide proof that you are the authorized account holder. The sole determinant of the time for the purposes of a valid entry in this Contest will be the Contest server machine(s). All entries are subject to verification by the Sponsor in its sole discretion.

ANY ATTEMPT BY YOU OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE CONTEST SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES AGAINST ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

PERSONAL INFORMATION: The Sponsors are collecting personal information about you for the purpose of administering this Contest. Your personal information will be used for the administration of the Contest, including contacting selected contestants, the awarding of the prizes and in aggregated, non-personal form in order to create reports regarding contestant demographics and consumer habits, which reports the Sponsors may disclose to others. By entering this Contest, you consent to the collection, use, storage, sharing and disclosure by the Sponsors (and its officers, directors, employees, agents or representatives) of the personal information provided by you in Contest entries in accordance with Sponsor #1’s privacy policy (available at http://www.samsung.com/ca/info/privacy.html).

7. Winners List

The names of all the winning artists across all contest stages will be available online at https://truenorthtunesmusic.ca/

Sponsor: Samsung Electronics Canada, Inc., 2050 Derry Road West, Mississauga, Ontario, L5N 0B9