What is True North Tunes?
True North Tunes is designed as a clear, structured pathway for emerging Canadian artists from discovery to national exposure. What begins with an open call for submissions evolves into a curated selection process, live performance opportunities, and meaningful storytelling moments that connect artists with new audiences. Each stage of the journey is intentionally built to nurture creativity, spotlight originality, and create real-world momentum. From online submissions and expert review to featured showcases and continued amplification through our partner network, True North Tunes provides artists with more than visibility. It provides a platform for growth.
Whats in it for you
Ready to take your music to the next level? Join True North Tunes and get your name, band, and sound in front of the country! From curated playlists and TNT features to mentorship from music pros, exclusive swag, live performances, and even custom vinyl and special edition beer for the top 3—this is your chance to be seen, heard, and celebrated. Don't wait—submit your music, show your talent, and claim your spotlight!
How is the program set up
(March 20 - May 15)
June 15
July 14
August 11
The program begins with the Contest Submission phase (March 20 - May 15), where artists can submit their work for a chance to be discovered and move forward in the competition.
Following submissions, selected entries, through a judging process will advance through the next stages of the program. The Top 100 Artists will be announced on June 15, followed by the Top 25 Artists on July 14 through public voting, highlighting the most voted talents. The journey culminates with the Top 3 Artists announcement on August 11, recognizing the creators who will move forward to the final stage of the platform.
Our partners
True North Tunes collaborates with leading media, cultural, and brand partners
who share a commitment to supporting Canada's music community.
Together, we expand the reach of emerging talent while maintaining strong cultural credibility within
the music and entertainment landscape.
Through these partnerships, we're able to create impactful opportunities for artists — both online and
on stage.
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Emerging Canadian music artists across all genres are welcome to submit. Applicants must be based in Canada.
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No. Submissions are completely free.
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Our juries will review all entries. Selected artists will be contacted directly and featured in the next phase of the program.
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Artists may gain exposure, perform live, and have their work featured through our partner channels.
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Artists are evaluated based on originality, musical quality, and cultural relevance.
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Shortlisted artists will be announced following the close of the submission period.